Mobile strategy has evolved as an integrated part of marketing strategy irrespective of the industry vertical. With the smart phones percolating heavily in the Indian market, it is all the more important that the business enterprises to adopt a ‘mobile’ approach for not only improved reach but also sustained business. Mobile application development has reached a stage wherein any idea java decompiler can be potentially developed into an application. According to an independent research carried out by Appceletor, enterprises are look forward to spend on innovative business oriented applications on mobile. This has led to a surge in the market to hire Android developers. Social networking is one reason why mobile applications have become popular. These days SMBs and entrepreneurs have their own individual business pages that can be accessed through the applications. This can be one of the reasons why Android development market has taken to great heights and this explains why there has been a sudden increase in job opportunities for Android programmer.
It is important to understand the business benefits of the Android platform. From the business perspective, there are five major business benefits. The very first benefit refers to the cost effectiveness or ‘low cost to entry. This means that Android programmers do not have to spend a single dime to develop an application. In Android development, the costs can be categorized into development and testing, royalty, and test devices. The second most important feature revolves around the fact that Android applications are programmed in JAVA which as a development platform is quite popular. Moreover the documentation feature of Android is much better to its contemporary platforms. The third benefits talks about the variety of distribution platforms. A developer can not only use third party application stores but can also create own distribution channels for the purpose of reaching vertical market. The fourth benefit is the open source platform on which Android programming is carried out. This open source platform not only informs the development team about the upcoming releases but also helps them procure feedback from the users. Moreover, the open source framework allows the developers to customize applications according to the different handsets. The fifth most pertinent benefit is that Android as a mobile platform is beset with the best twin architectures for inter- application and inter- process. This allows the developers to not only cross integrate them on different application platforms and integrate them as well.