In the digital world, social media marketing is now a critical element of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer lots of opportunities for brands to showcase their products. These platforms are free to use and you can directly communicate with a bigger audience at once. You don’t need certainly to invest a bundle in building an advertising strategy that features social media marketing videos. Regardless of whether you’ve a small or a large business, it’s time that you take social media marketing marketing seriously. instagram verified badge
Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled within the last three years. Moreover, Facebook live videos receive 10 times more comments that the regular video. Each one of these statistics reveal that video content is in demand on social media marketing networks. The reason being millennials connect more to videos on social media. Web Marketing Video Council has discovered that a lot more than 60 percent of brands are using social media marketing videos actively for promotions. Thus, it’s highly likely that your competitors are also leveraging the energy of social media marketing video to expand their customer base.
Instagram is a very powerful social media marketing platform that lets you share images and videos online. Techcrunch has been studying Instagram trends since its launch. Depending on their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media marketing platforms. So, Instagram must be your first choice in showcasing your brand’s product and services. In this short article, we shall take you through some ways to use Instagram videos for engaging more audience.